The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most are started by “technicians” who know nothing about running a business.
Hence most fail.
So how do we get past this?
It is a process! Its always a process!! Its a process to implement processes!!!
Firstly we need to determine the relative skills and blind-spots of the entrepreneur themselves, in addition to the merits of their business idea, be it a product or service.
TAKE THE DIAGNOSTIC FOR YOURSELF
Then we provide resources and support to make sure the strengths can be maximised and blind-spots brought into focus. Every business needs a basic set of capabilities – as Gerber wrote, most entrepreneurs will only have a small sub-set.
Setting the foundation requires introducing processes and systems to reduce the effort taken to do routine activities in an efficient and consistent way, which is absolutely key to the quality of product and customer service. It also requires additional resources to be brought in to play – particularly to execute on lower-value activities whilst the entrepreneur focuses on higher value activities – such as product development and sales.
Once the foundation is set, the start-up phase can be consolidated and strategies can be established to move through step-up and scale-up phases.
Onwards and upwards!