Pricing

Pricing your product is part Science and part Art.
Pricing is first and foremost a marketing activity…. one of the “4-P’s” – Product, Price, Place and Promotion.
In order to safely play in the Marketing art space you need a firm handle on the science part. … More Pricing

Seven Reasons you should consider updating your Business Plan

You already have a Business Plan When was the last time you reviewed and updated it?  It seemed pretty good 2 years ago when you spent all that time pulling it all together.  Why does it need updating? Here are seven reasons why you should schedule an update to your business plan. Any one that … More Seven Reasons you should consider updating your Business Plan