Launch from Planning into Action….

Gone are the days of spending a few days in an "off-site workshop" to draft a 30 page, 5-year vision of the future.  In the current VUCA environment (Volatile, Uncertain, Complex and Ambiguous) strategic decision making is increasingly critical. But it is also becoming increasingly more difficult to get right.

Pricing II

Research shows that changing product prices will have a multiplier effect on your operating profit. Learn more about pricing and how it is a major element of your profit planning.

Pricing

Pricing your product is part Science and part Art. Pricing is first and foremost a marketing activity.... one of the "4-P's" - Product, Price, Place and Promotion. In order to safely play in the Marketing art space you need a firm handle on the science part.

Who Moved my Cheese…….?

In the long-term nothing stays the same.  What once seemed a stable situation can suddenly be disrupted by an unforeseen event or development.
But the good news is change rarely as bad as you think it will be. As long as you can flow with it.